Your Privacy
Our website is designed to give you a platform to share your experiences and opinions. The information you share with us helps us understand our audience and make better decisions about our company.
We support your right to be informed about your data and make choices about your information. We’ve created this privacy site for this purpose.
We’ve structured our policies so that it’s easy to understand with clear and plain language. We make it easy for you to control the information you provide us. Our privacy policy explains how you can make choices about your information, and the measures we’ve put in place to keep your information secure.
Please read our policies so you can be informed about the information we collect. If you have additional questions contact us.
Information we collect
Information We Collect
The following summary highlights the information we collect and our data policies. On this page you can learn:
  • What kinds of data do we collect?
  • How do we use the data we collect?
  • How do you keep my data secure?
  • What’s your data retention policy?
  • How do I control my data?
  • Where can I learn more?
What kinds of data do we collect?
Things you share
We collect the information that you choose to share with us. This may include the opinions you express and the interests you choose to share.
  • Survey and study responses
  • Discussions and chats
  • Likes and comments
  • Media such as images, videos, and documents you upload
Things that make you “you”
When you join this website, we keep the information that you share with us. This can include personally identifiable information including:
  • Name
  • Email address
  • Password
  • Birthday
  • Gender
  • Phone number
  • Address
  • Country
We may also ask you about your household to help us better understand the interests relevant to you.
From time-to-time we may ask you to update your information. We may supplement this information with data from other sources and our partners. The information we collect can viewed by you in the Your Data section.
You will only be asked about your personally identifiable information in the private and secure areas of our website. Please do not volunteer personally identifiable information in areas viewable by others like discussions and comments. We will never ask you to share highly sensitive information such as passwords, social security numbers, credit cards, bank accounts, and financial information.
Web Browser and Device Information
We collect information about the devices you use to access our website and mobile app. The purpose of this information is to authenticate users, comply with applicable regional regulations, understand the quality of the user experience, and general website usage metrics with our users.
This information may include the following:
  • Connection information such as the name of your internet service provide (ISP), mobile operator, phone number, and IP address
  • Browser/device information such as browser, language, time zone, operating system, hardware version, device identifiers, and device settings
  • Device locations such as specific geographic locations, such as through GPS, Bluetooth, or WiFi signals
Cookies & Other Storage Technologies
Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this policy, we refer to all of these technologies as “cookies.” We use cookies to manage user sessions. We do not link the information we store in cookies to any personally identifiable information.
Information from third-party partners.
We exchange information about you and your activities on-and-off this website from integrations and third-party partners, such as information about your experiences or interactions on this website and with partners. The data exchanged with partners is pseudonymized. This means we do not share data about you thats classified as sensitive personally identifiable information that specifically identifies you, such as your full name and address.
How do we use the data we collect?
Our website is designed to give you a platform to share your experiences and opinions. The information you share with us helps us understand our audience and make better decisions about our company based on information you provide.
We may include information you share in company internal reports and presentations without permission, including suggestions, responses, and uploaded media created and shared by you. The purpose of this is to highlight your experiences and opinions to our broader team and to help inform our company decision making.
Your personally identifiable information is protected. We practice pseudonymization so that your identity is masked whenever and wherever possible. We do not share information that can identify you with partners or third-parties.
How do you keep my data secure?
Our servers are protected by high-end firewall systems. We secure data with sophisticated controls and access restrictions. All data is encrypted at rest for maximum security.
What’s your data retention policy?
Typically, we maintain data for as long as it remains relevant to the stated purpose of this website, i.e. understanding our audience and inform company decision making. We erase your personally identifiable information when it’s no longer pertinent to this purpose, or when instructed by you using the data controls on the Your Data section of this website.
How do I control my data?
We support your right to be informed about your data and make choices about your information. Visit the Your Data section to learn more.
Where can I learn more?
The full detail of our policies is available in our Privacy Policy. The purpose of this page is to highlight specific details from that policy. If you have additional questions you may contact us.
Access Your Data
We support your right to be informed and make choices about the data and information you share with us. Our website includes tools for users to manage their personal data. You can request a copy of your data and download it. You can also request the permanent destruction of your account and all associated personally identifiable information.

These actions can be performed by accessing Data Controls on the next page.
First, we must verify your identity to ensure secure access to your data. If you have an active account you can login with your member credentials. You may also authenticate by entering your email address below.
Thank you. You will receive an email shortly with additional instructions to securely access your data controls.
Privacy Policy and Your Privacy
Effective Date: April 20, 2017
Last Updated: January 19, 2023

This privacy statement applies to, a market research online community, owned by Capital Blue Cross. Members who are invited to participate on this site choose whether or not they have an interest in being part of our online market research community. There is no obligation or requirement for any member to participate. Participation or non-participation has no effect on a member’s coverage with us. This privacy statement describes our practices for collecting, using, and sharing your personal information on this site.

Information that we collect on this site
This site collects information that you knowingly provide to us, such as your registration information that includes: your name, email address, date of birth, gender, username, password, the type of coverage that you have with us, and other demographic information that you may provide, such as household income range and ethnicity.
This site also collects other information that you knowingly provide to us, such as your responses to our surveys or discussion forums in which you agree to participate.

How your information may be used or shared
Capital Blue Cross and Fuel Cycle, our market research partner, will have access to the personal information you provide on this site and will use this information for our market research purposes. For example, your email address will be used to notify you about available surveys or discussion forum questions. Information, such as type of coverage, may be used to tailor surveys or discussion forum questions for your participation. Information that you provide in surveys or in discussion forums may be used by Capital Blue Cross to improve our products and services. Your email address will also be used to send you an electronic gift card if you are the winner of any of our contests offered to survey recipients.

Your survey responses will be combined with other members’ survey responses and any survey results posted on this site will not include any personal information. However, this site may list the usernames of contest winners.

Your username and responses to online discussion forum questions will be viewable to anyone visiting the online discussion forum if you choose to participate in this forum.

The service provider for this site may have access to your personal information only as it relates to the servicing of the functionality of this site.

How you can update your registration profile information
Participants have some access to the kinds of information that can be updated on the Profile page. Examples of information that can be updated includes username, email address and password. Not all profile information is able to be updated via the self-service option.

How you can opt out of continued participation in this site
At any time, you may choose to no longer participate in this online market research community. To opt out, you can use the unsubscribe link in the emails we send to you, send us a message to, or click on “Close My Account” under account settings.

Social Media (Features) and Widgets
Our Site may enable you to share information directly with websites or online services operated by third parties. For example, our Site contains features that allow you to share articles or content through Facebook, Google Plus, Twitter, LinkedIn, and other services, and to view content through video players and other services (such as the YouTube video player). If you choose to use these features, you may disclose information to users of those websites or services and the public more generally. Even if you do not click these plug-in features, these third parties may collect information about you, such as your IP address and the pages that you view, and they may also set and/or access a cookie on your device. Because these third-party websites and services are not operated by FUEL CYCLE, we are not responsible for their content or practices. The collection, use, and disclosure of information through these websites and services are subject to the privacy policies of the third-party websites or services, and not this privacy policy.

Cookies uses a variety of online technologies, such as cookies, web beacons, and similar mechanisms, as described further below, to collect information that helps us understand how our Site is used (which we will refer to in this Privacy Policy as “Non-Personally Identifiable Information”). Specifically, when you visit our Site, we or our third-party service providers may automatically collect a variety of technical and navigational information about you and your device via these technologies, including: your computer or device type; operating system version; browser type and version; user agent string; internet connection type; internet service or mobile network provider; date and time of your visit; time since your last visit; pages you view; links you click; the internet protocol (IP) address used to access our Site; your general geographic location (e.g., your city, state, or zip code); and the website visited before our Site. This information may be used, for example, to alert you to software compatibility issues or to resolve technical or service problems. We also analyze this information, with the assistance of our service providers, to improve our Site’s design and functionality.

A cookie is a small file of letters and numbers that is stored on your computer, tablet, mobile phone, or other device when you visit a website or a mobile application. Cookies contain information that is transferred to or read on your device and allow websites and mobile applications to recognize devices and store certain information, such as user preferences. Cookies are used to distinguish you from other users of our Site. This helps us to provide you with a useful experience when you browse and also allows us to improve our Site. We and our third-party service providers use session cookies, which link your actions during a particular online session and expire at the end of that session, as well as persistent cookies, which remain on your device and allow us to remember your actions or preferences across multiple sessions.

If you are concerned about having cookies on your computer or other device, you can set your web browser to refuse all cookies or to indicate when a cookie is being set, allowing you to decide whether to accept it. You can also delete cookies from your device. The help feature on most web browsers will tell you how to prevent your browser from accepting new cookies, how to receive notice when a new cookie is set, and how to disable cookies altogether. However, if you choose to block or delete cookies, certain features of our Site may not operate correctly. For further information about deleting or blocking cookies, please visit

Web Beacons
Our Site may use an application known as a web beacon (also known as a pixel tag or clear gif). A web beacon is a tiny transparent image embedded in a web page to measure usage and activity. In some cases, a web beacon triggers the placement of a persistent cookie on your device. Our Site offers customized features that require our use of cookies and web beacons. Certain sections of our Site require cookies to be enabled to support Site performance and provide enhanced authentication. For example, cookies enable us to personalize and improve your user experience and help enhance navigation. Cookies also help us to understand how people use our Site so that we can improve their structure, functionality, and content. Web beacons allow us, directly or through our third-party service providers, to collect information used for website analytics, such as how many users have visited particular pages or uploaded materials. However, our use of these cookies and web beacons is limited. We do not use them to pull other data from your hard drive or to view data in cookies or other similar data files created by other websites. We will not share the information in these data files or give others access to it except as described in this privacy policy.

Third Party Cookies
We allow a limited number of third parties to place cookies on your device while accessing including the cookies for Social Media Features such as FaceBook. Additional third parties who may set cookies include Google Analytics. The use of cookies by third parties is not covered by our privacy statement. These third parties use session cookies and persistent cookies to make it easier for you to navigate our site and help us tailor site content to your preferences.

Digital Fingerprinting
When you become a member of our communities, we may use “digital fingerprinting” technology to help us uniquely identify you, and to ensure the integrity of survey results by suppressing duplicate accounts, fraudulent surveys, and fraudulent responses. To create the
digital fingerprint, we use third party technology to collect data points about your computer and to generate a unique identifier by combining those data points. This digital fingerprint cannot reveal your personal identity on its own, and your personal information is not transferred to any third party via the digital fingerprint without your consent.

Local Storage Objects (HTML5)
We may use Local Storage Objects (LSOs) such as Flash cookies, to store content information and preferences. When you interact with certain functions of the site such as viewing videos, LSOs may be used by third parties to store information on your computer. Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash cookies, please access the Adobe Flash Player Website Storage Settings panel at

Changes to this privacy statement
Capital Blue Cross may update this privacy statement to reflect changes to our information practices. If a material change is made to this statement or the way we use your information, Capital Blue Cross will post prominent notice of the nature of such a change on this site prior to the change becoming effective.